Lorenzo
WHERE EVERYTHING WAS BORNTHE STORY OF A CHEF, OF A NOSE, OF A DREAMER
A small town scented with sea and salty wind, with fishing nets drying in the sun and pink sunsets melting into the Adriatic. This is where Lorenzo Pazzaglia lives today.
But his roots lie elsewhere, in a tiny village in the heart of the Marche region, between the hills of Cagli, where everything began.
In that intimate, familiar place, between the warm walls of the family restaurant, comes to life his first laboratory of emotions- a world of bold aromas and intense flavors. His childhood memories carry the sound of a sizzling pan, the aroma of Sunday ragù and the warmth of kneading hands. It’s there that the sense of smell and taste started to blend together, to speak to one another, to chase each other in a game of sensations that would ultimately become the beating heart of his entire journey.
Just like a rebellious alchemist, Lorenzo begins experimenting with essential oils. At first it’s just a game, an intuition, an experiment shared with friends and restaurant clients: real people, straightforward and honest. Their reactions are spontaneous, genuine… and also revealing.
There is something special in those fragrances. Something powerful. Almost magical.
Lorenzo has a gift: he can translate memories and sensations into perfumes that speak, that whisper and that, sometimes, shout.
Fragrances that embrace, that caress, that awaken forgotten memories.
A WORLDWIDE SUCCESS, BORN FROM A TRUE CALLING
PAX by Lorenzo Pazzaglia is born: an Italian artistic perfumery brand, created with deep-rooted passion, love, and a touch of bold, marvelous madness.
Ever since their first launches, Lorenzo’s creations catch the attention of both the public and critics, earning praise and acknowledgement from renowned magazines and niche fragrance enthusiasts from all around the world.
VOGUE MAGAZINE, POLAND
VOGUE MAGAZINE, POLAND
VOGUE MAGAZINE, POLAND
VOGUE MAGAZINE, POLAND
ELLE MAGAZINE, POLAND
ELLE MAGAZINE, POLAND
ELLE MAGAZINE, POLAND
ELLE MAGAZINE, POLAND
AN ITALIAN SIGNATURE THAT CONQUERS THE WORLD
The numerous international prizes and awards earned by Lorenzo are undeniable proof of his vision and talent:
In its first year in Romania, at the Art Niche Expo, it won the “Best Niche Perfume Award 2026” with Tropikalis Karma.
It wins for the second consecutive year at the Snouf Awards 2026 with Green Island.
Two additional prizes at Snouf Awards 2025: Lorenzo wins with Speachless in the “Best Fruity Scent” category and with Black Sea in the “Best Marine Scent” category.
Scentxplore Awards, New York: Lorenzo is awarded two prizes, “Rising Star Perfumer 2024” and “Fragrance of the Year 2024” with Sun-Gria.
Perfume Awards 2024 in Madrid, Spain: “Summer Hammer” wins the “Best New Fragrance” award.
Because success is not just about talent. It’s passion, it’s courage, it’s vision. And it is also a spark of bold, wonderful madness.
Lorenzo Pazzaglia